Auto Trends In Culver City
The auto industry is one of the most competitive and fast-paced industries globally. There has been a massive shift in how cars are designed, developed, manufactured, and marketed. Technology advancements have contributed to significant changes – especially in auto design and manufacturing.
In addition, consumers’ perceptions about auto brands have evolved along with them. The auto industry market will continue to evolve rapidly for several years.
Find out what you can expect from the auto industry in 2022 below:
Exterior Car Design
The exterior car designs of 2022 may be more aerodynamic than they are today. Some companies may embrace revolutionary designs that look more like darts, while others follow a more traditional approach. As a result, customers will be faced with whether to purchase more atmospheric or teardrop-shaped cars.
This means that all cars will likely have smooth, streamlined exterior surfaces. However, auto companies have shown that they are not just looking to produce sleek auto designs with unique shapes. It has become apparent that aerodynamic performance is no longer an option but a requirement.
Interior Car Design
The interior car design may include holographic screens instead of physical buttons. Consumers can expect virtualized instruments and controls via voice command, gesture control, or augmented reality rather than the traditional steering wheel and pedals. The cabin experience will improve as well – drivers may choose between different types of seating for optimal comfort. Passengers’ seats may also automatically adjust themselves depending on the driving conditions.
Expect auto brands in 2022 to focus on redesigning the cabin for a personalized and comfortable experience. This is because it has been found that consumers prefer cars with luxurious and well-built interiors.
Many auto manufacturers have already started implementing this approach through various design, luxury, and technology features.
The auto manufacturing industry will likely continue its transition from human workers to automated workers due to the increasing benefits of robotics, machine learning, and other advanced technologies. The auto manufacturers that fail to adhere to these changes may struggle or slowly decline due to their lack of innovation and tendency to overlook modern technological advancements altogether (since some auto companies still use outdated assembly lines ).
We can expect more highly automated auto manufacturing facilities in the auto industry in 2022.
Today’s auto factories are already using robotics to increase production rates, minimize disruptions, and improve overall efficiency.
However, auto manufacturers that fail to embrace automation may struggle to keep up with modern technology. Many consumers are no longer looking for basic options or features on their cars – they are also looking for complete connectivity/ entertainment systems, safety technologies, and intelligent car functions (i.e., self-driving abilities).
Auto companies need to adjust their products accordingly with these changing expectations from consumers.
For example, luxury auto company Audi has already introduced an automated valet system at its futuristic auto showrooms. This approach will likely become more common as auto manufacturing continues its transition into more advanced technologies over the next several years.
Electric Vehicles Continue to Gain Ground
We will likely see auto companies invest more heavily in hybrid and electric vehicles in 2022. This is because electric cars have become increasingly popular, mainly due to the evolution of self-driving technology.
Tesla, for example, released its highly sought-after auto model 3. It has also produced an all-electric truck that can drive itself semi-autonomously. Additionally, auto brands are incorporating new technologies into their existing hybrid models. For instance, Ford has already launched a plug-in hybrid that features an “instant” electric mode to allow drivers to travel short distances using electricity only.
However, the auto industry is not just transitioning towards providing vehicles with high levels of autonomy but ones with increased connectivity. Thus, auto manufacturers are also focusing their efforts on producing more internet-connected cars with various technologies that enhance and add value to the overall driving experience.
For auto brands, it is crucial to building a solid online presence since its customers are highly reliant on online resources when shopping for new vehicles. Due to this growing reliance from consumers, auto companies need to up their game if they’re going to attract new buyers by 2022; currently, many auto brands struggle with marketing their vehicles through social media platforms like Facebook or Twitter (since auto companies pages rarely receive any engagement).
Entertainment Systems in Cars
We will likely see auto companies continue integrating entertainment systems into their vehicles. This is because auto drivers are usually more comfortable and relaxed when listening to music, watching a movie, or playing games while driving.
Specifically, automakers are now offering more high-tech entertainment systems within their vehicles that include: LED touchscreens, wireless charging for smart devices, advanced audio components (i.e., subwoofers), and even power outlets.
As such, auto manufacturers will need to keep up with competitors by improving their entertainment system offerings and the overall quality of these systems (since auto drivers expect reliable & high-quality features from auto companies).
For example, auto brands like Toyota recently added newly designed touchscreen displays. These new models also included updated controls and Bluetooth connectivity for easier use (however, auto drivers were not impressed with Toyota’s upgrade).
Auto brands will also likely take an active role in producing entertainment systems for the growing number of self-driving vehicles. Automakers are now looking to provide drivers with reliable distractions, especially during long commutes or boring drive times.
Thus, it’s likely that auto companies will produce entertainment systems that are both high-tech and highly functional (i.e., auto drivers won’t have to take their eyes off the road to use these features).
Connected Car Functions
Since auto manufacturers are investing more heavily into developing connected cars, we can expect auto startups to play a more significant role in this area—for example, many startup brands.
Auto Brands Partnering Up With Tech Companies
In addition to strengthening their online presence through social media marketing, auto brands will likely partner up with major tech companies to further connect their vehicles to a larger audience. For auto manufacturers, this would mean reaching a wide range of potential buyers worldwide by 2022.
Indeed, auto brands will need to invest more time and money in adapting to the changing auto industry if their sales figures increase. Auto drivers are becoming more reliant on social media platforms for shopping information, so they must bolster their online presence through social media marketing if they want to attract new buyers by 2022.
Additionally, auto manufacturers will likely design some of their entertainment systems with auto passengers in mind – auto drivers won’t have to take their eyes off the road while using these features; thus, auto companies can market themselves as providers of high-tech entertainment systems that enhance the overall driving experience (especially since self-driving cars tend to be more boring).